DESIGN

Welcome to my design portfolio.

Here, you'll find some of my best work in marketing materials. I've included emails, graphics, inserts, products I've designed and more.

Check out the campaigns section to see how I designed and applied the brand identity of a specific campaign to a variety of marketing materials.

Emails: Overview

Here are some of the many marketing emails I have created. To see an email larger, click the image.

Emails: Case Studies

This section will give you a closer look at the emails from the overview. Each is divided into smaller sections for easier viewing. Click the images on the right to magnify them.

Valentine's Day Collection Launch Email

Bridal Collection Launch Email

Printed Inserts

At Ivy + Cloth, I created a line of printed inserts to be included with our products upon shipping. Each design was also made for versatile use, including the ability to double as a header image for automated email flows. Below, you'll see four of the inserts I created.

Product Design

While serving as Graphic Designer and Marketing Coordinator at Ivy + Cloth, I designed graphics for t-shirts, sweatshirts, and other products for women and children. I was responsible for creating the graphics for each collection in Illustrator and Photoshop, as well as all uploading and brand coordination efforts. Below, you'll see a few of my strongest designs.

Campaign Example: Black Friday

Every apparel collection at Ivy + Cloth required me to design a unique marketing campaign.

The process looked something like this: first, our team would discuss current brand messaging goals. Then, after careful selection, I selected goal-oriented marketing elements to establish a collection brand identity for each campaign. This included selecting fonts, colors, color combinations, inventory to be used, and other design elements to be utilized in customer-facing assets to attract, engage and delight.

Next, the design phase began. My team and I took to Illustrator and Photoshop and created graphics for shirts which aligned with the overall brand message and identity, but still contributed a specific style for each collection. Examples of collections were themes such as Brunch, Halloween, Valentine's Day, and Hobbies.

When major product designs were complete and uploaded to our online store, I switched to email and social media design. I designed graphics to highlight the products we had chosen for our greatest ad spend and designed emails to be optimized for conversions.

As the campaign continued, I contributed any other necessary graphics using the guiding brand identity.

Below, you'll find an example of the Ivy + Cloth marketing campaign for our Black Friday sale. This is one of many campaigns that utilized the process described above. Each post, email, Instagram story, and gift guide were designed to be uniform in look and purposeful in their goals.